Wunderkind is a SaaS company that helps brands connect with their audience through personalized marketing. By turning website visitors into known customers, it sends timely, relevant messages like emails and pop-ups that boost engagement and sales—without needing a huge marketing team.
Industry:
Fashion
What I Did:
Seasonal catalogues
Email campaigns
Out-of-home signage
Social banners
Five designers.
Seasonal deadlines.
Red carpet expectations.
I helped execute across catalogues, email, social, and signage—whatever a launch needed.
We built a unified email framework for Michael Kors. Which included three tiers—base: heritage, outlet, and collection.
Different identities, shared standards. They felt connected without looking the same.

Completed at Wunderkind's in-house design studio under the direction of Christa Skinner and Dave Barnis for The Marketing Team. Production in collaboration with Cecilia Sit, Jenna Dancel, Hema Puran, and Teresa Midolo.
Other Projects