Design Innovations for Women was a Pop-up at MoMA Design Store that celebrated good design for women’s sexual expression, exercise, and reproductive health. With a wonderful assortment of products, our challenge was to make it easy for the customer to understand which products would suit them best.

By keeping true to MoMA’s brand we used MoMA Sans Store and created a color-coded system that could be applied to digital, spatial, and social collateral. Products with red backgrounds are associated with exercise -- that make women’s active lives easier. Yellow backgrounds denote products that help make every stage of a woman’s life worth celebrating. Last but not least, blue backgrounds include products that promote sex positivity!