Vans embraces creative self-expression in youth culture and is renowned for connecting skating culture to apparel, music, streetlife -- being your truest self. Our collaboration between Vans connects the world of fine-art to Van’s already comprehensive collection of apparel products. New apparel includes artwork from Salvador Dalí, Claude Monet, Faith Ringgold, Edvard Munch, and more.
Staying true to both of the brand’s iconic imagery we married MoMA’s bold use of color and Vans classic checkerboard style. We developed a system with a collaborative vision across digital, spatial, and social collateral. Taking inspiration from “Van’s Off-the-Wall” mentality, we created an animated logo that skated across different checkered tiles.