Schau 18 is this year's fashion show from the University of Berlin. The fashion style can be described as surreal, mysterious and avant-garde. This year the proposed fashion show walkway was to be in an organic form, rather than a typical linear cat-walk. The branding had to represent the fashion style which is confident, uncanny and mysterious. 

I used a tall and condensed typeface as their primary logo mark. The visual effect placed on the logo is dependent on the proposed fashion show walkway and atmosphere. I was also in charge of putting together the website and creating the behind the scenes footage and photography.