Michael Kors (Case-Study)

Michael Kors

Worked on a lean team of 5 designers to keep Michael Kors' seasonal launches fresh—creating catalogues, emails, social banners, and out-of-home signage. Built file guides for production teams to ensure every photo hit the same high standard across hundreds of assets.

Industry:
Fashion

What I Did:
Seasonal catalogues
Email campaigns
Out-of-home signage
Social banners

Five designers.  
Seasonal deadlines.  
Red carpet expectations.   

I helped execute across catalogues, email, social, and signage—whatever a launch needed. 

Keeping a Luxury
Brand Consistent
Across Seasons

Email
Design

We built a unified email framework for Michael Kors. Which included three tiers—base: heritage, outlet, and collection.

Different identities, shared standards. They felt connected without looking the same.

Out-of-Home

Each placement—a taxi racing down Sunset, a billboard towering over Beverly Hills, a street‑level sign in a busy shopping district—demanded its own scale. We didn't force one template onto every surface.

Instead, we designed for context: bold enough to be read at a glance, flexible enough to shift with the campaign's tone.

Bringing Michael Kors to Joia Beach

For Memorial Day weekend 2024, Michael Kors transformed Miami's Joia Beach into Club Kors—a six-day beach club takeover and the brand's first-ever beach club activation .

Perched on Watson Island with views of the Miami skyline, Joia Beach was reimagined as a branded destination that blurred the line between pop-up and permanent escape

I collaborated with a freelance illustrator to integrate their artwork into our brand ecosystem. My responsibilities included typesetting the composition and producing the event flyers.

To ensure a seamless multi-channel launch, I also organized and packaged all logo assets and pattern files for handoff to the web development and event planning teams, maintaining brand consistency across the activation.

All photography by Richard Alvarez unless otherwise noted